Rum Buckets Gone Wrong? Applebee's Missed Opportunity
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Applebee's has introduced BACARDI Rum Buckets in three tropical flavors.
While these buckets are branded and cool, they are not intended to be taken home by customers, despite some TikTok videos suggesting otherwise. Customers are disappointed.
A customer of ours, Kavas Tacos and Tequila in Florida, offers 32 oz. keepsake party pails for their brunch menu. Customers are encouraged to take these buckets home. Customers have a lasting memory of their visit.
Themed branded merch is important for seasonal events and limited-time specials, as it enhances the customer experience and encourages brand loyalty.
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