Using Google Consent Mode V2 for Google Ads
Starting in March 2024, Google Consent Mode V2 will be mandatory for all Google Ads advertisers who could potentially have even a single customer in the EU or the European Economic Area (EEA).
In this video, we'll take a closer look at Google Consent Mode V2. We'll show you why the legal aspects are just one aspect, while the potential for data loss and conversion modeling are entirely different.
This video explains why the legal aspects are only one aspect, and why the potential for data loss and conversion modeling are quite another. _____
SHOWN NOTES:
Blog article about the video: https://ads-vantage.de/google-consent...
Q1: Official Google article: Update to consent mode for traffic in the European Economic Area (EEA) https://support.google.com/tagmanager...
Q2: Official Google article: Modeling for consent mode https://support.google.com/google-ads...
Q3: Official Google article: How conversion modeling works https://support.google.com/google-ads...
Cookiebot and Google Consent Mode V2: https://www.cookiebot.com/de/cookiebo...
Usercentrics and Google Consent Mode V2: https://usercentrics.com/de/usercentr...
Borlabs and Google Consent Mode V2: https://de.borlabs.io/kb/google-zerti...
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Would you like us to manage and optimize your Google Ads? Then go to https://ads-vantage.de, book your free strategy consultation, and let's discuss your specific situation without obligation!
#googleads #consentmode
00:00 Introduction
00:44 Google Consent Mode V2
03:17 Consequences of Not Responding
04:13 Conversion Modeling
07:11 The Modeling Method
09:07 Illustration
11:13 What to Do Now?
13:28 Closing Remarks