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In this episode of the Top of Mind podcast, Mike Simonsen sits down with Tristan Ahumada from LabCoat Agents to talk about how agents should be using social media and other marketing tools to build their business in 2024. Tristan shares what he learned as a leader on Facebook’s real estate market advisory board, offers tips on how to use Altos reports with clients, and discusses his high-impact, values-based social media strategy. He also gives his take on what the next 10 years will look like for real estate agents and the business.
About Tristan Ahumada
Tristan Ahumada became Rookie of the Year at Century 21 at age twenty-four, his first year in the real estate business. He is now in the top 1% of all real estate agents in the U.S. Tristan also created LabCoat Agents in 2014 as a Facebook group and has grown the popular social media page to over 137,000 members.
He is the CEO and founder of A Brilliant Tribe, an online community builder and social media strategy company.
Tristan strives to help people throughout the world as a Fortune 500 consultant, leadership and growth coach, and a People editor for Success Magazine.
Here's a glimpse of what you'll learn:
How Tristan built the largest Realtor social media group - LabCoat Agents with 137,000 members - and Realtor newsletter with 500,000 subscribers
What he learned as a leader on Facebook’s real estate market advisory board
How he uses Altos reports with clients, including fun social media ideas
His values-based social media strategy, and how other agents can adopt it
Why the algorithm “favors the extreme,” and what that means for his approach
His Like, Comment, Message process for social media growth
Why Google is still better for paid ads than social media
How he leverages AI in his work with clients and his team
What the next 10 years will look like for real estate agents and the business
Altos Research is the premier resource for real-time real estate data. We provide weekly market statistics, analysis and reporting for 99% of the zip codes in the U.S., helping real estate professionals, investors, financial institutions, and their clients make better-informed decisions.
Featuring Mike Simonsen, President of Altos Research
A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. Altos provides national and local real estate data to financial institutions, real estate professionals, and investors across the country, and the company is now part of HW Media, publisher of HousingWire and RealTrends. Mike uses Altos data to identify trends in the real estate market well before the headlines, and his work has been featured in the New York Times, The Atlantic, Fortune, Forbes and other publications.
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Altos Research is now part of HW Media! Check out their channel at @HousingWire for more housing market insights.