Google Display Ads Tutorial 2019 | Create Google Display Network Advertising Campaigns
In this video you will learn all about Google Display Ads Tutorial 2019 | Create Google Display Network Advertising Campaigns
Google AdWords Display Advertising utilises the Google Display Network — millions of websites where advertisers can choose to display their adverts in multiple formats to a range of audiences either locally or across the globe using a variety of targeting methods. But are you using it correctly?
According to Wordstream, the Google Display Network accounts for 20% of all AdWords traffic, and reaches 92% of all Internet users in the US. The network is continually expanding, so it is imperative that advertisers understand correctly how to utilise the power of Google AdWords Display Advertising to promote their business to relevant audiences across the internet. Why Use Google AdWords Display Advertising? Google estimates that their display network provides coverage to over 90 percent of all internet users, which alone is enough of a reason you should be using it. However, it’s not just the reach of the network that makes it so impressive, it’s the ability to segment and target users in a variety of ways that makes the Google Display Network such a potentially lucrative platform for advertisers. Different Types of Display Adverts It is a common misconception that the Display Network only provides you with the option of displaying image ads. In fact, the Google Display Network allows you to advertise in a variety of formats and sizes with text ads, static and animated image ads, rich media and video ads. Text Ads — text ads on display are the same as you would on the search network. Text ads consist of a headline and two lines of text, and allow advertisers to create a range of ads to text which copy is generating the most clicks. Image Ads — a static image that would fill the entire ad block on the website it appears upon. You can custom your imagery, layouts and background colours on image ads. Rich media Ads — include interactive elements, animations or other aspects that change depending on who is looking at the ad and how they interact with it. For example, a moving carousel of products. Video Ads — becoming more popular since YouTube is included on the Display Network. You can now utilise Google AdWords Display Advertising to place your ads next to YouTube videos.
Display Advert Sizes There are more than 20 different ad block sizes within the Google Display Network. Each site that signs up to display Google ads (known as Google AdSense) will choose the ad block that fits their website layout best, so if you want your ads to be able to show on a variety of websites irrelevant of ad block size, then it is best practice in creating display ads in different sizes.
FOLLOW OUR SOCIAL MEDIA PAGES FOR MORE UPDATES
FACEBOOK PAGE: / topgurusindia
FACEBOOK GROUP: / 23134. .
INSTAGRAM: / topgurusindia
TWITTER: / topgurusindia
LINKED IN: / topgurusi. .
#TopGurus #DigitalMarketing