How to Build a Content Marketing Engine from Scratch
How do you build a high-performing content marketing strategy from scratch?
Mark Huber, Metadata’s Director of Growth, uncovers the cheat codes for building a successful content marketing engine from three content trailblazers.
Panelists include:
• Devin Reed, Head of Content Strategy, Gong
• Erin Balsa, Marketing Director, The Predictive Index
• Camille Trent, Head of Content, Dooly
0:00 - 8:14 Developing Content Strategies
8:14 - 16:57 How to Use Organic LinkedIn to Drive Demand
16:57 - 23:11 Measure Your Content Success the Right Way
23:11 - 26:50 Should Your Content Be Gated or Ungated?
26:50 - 32:24 How to Structure Your Team Like Top Content Marketers
32:24 - 40:12 How to Scale Your Content Creation
40:12 – 43:20 The Biggest Content Marketing Trend in 2022
BONUS! Camille reveals the quick and easy way early-stage companies can build out their content library by efficiently maximizing existing content.
If you'd like to learn more, reach out and schedule a demo: https://metadata.io/
🔴 Subscribe for more content on YouTube: / @metadataio
😀 Check out our social media channels:
Facebook: / metadata.io
LinkedIn: / metadata
Twitter: / metadataio
#MetaData #ContentMarketing #ContentMarketingStrategies