Google Merchant Center Setup & Product Feed Basics for Shopify Stores
Merchant Center & product feed checklist: https://docs.google.com/spreadsheets/d/1sh...
00:00 Introduction
01:30 Why Merchant Center matters
03:00 Merchant Center setup basics
06:00 Shopify integration
12:00 Merchant Center settings
18:00 Diagnostics and disapprovals
21:00 Product feed structure
27:00 Custom labels and strategy
35:00 Preparing for Google Ads
This video is the first module in a training series designed for ecommerce businesses that want to start using Google Ads properly.
Many brands already run advertising on Meta, TikTok, or rely on SEO, but struggle to capture high-intent demand on Google.
Before launching Shopping campaigns, it’s critical to build the right Merchant Center and product feed foundation.
In this training we cover:
• What Google Merchant Center is and why it matters
• Why you should set it up even before running ads
• How Shopify connects to Merchant Center
• Key Merchant Center settings (shipping, policies, diagnostics)
• How product feeds work and which attributes matter most
• How to structure product data for future campaign control
This foundation helps you start running Google Shopping campaigns without wasting budget.
In the next modules we’ll cover:
• Launching Shopping campaigns correctly
• Brand search strategy
• Campaign structure and optimization
• Scaling with Performance Max and advanced segmentation