How to Run Google Search Ads For Local Businesses|Tutorial For Beginners
A beginners guide on how to run your first Google Search Ad Campaign for your business.
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This will benefit both business owners and those wanting to offer Google PPC into their digital marketing agency.
I'll show you how to:
1. Sit down and discuss with the client what they want from the ad OR what you want if you’re running it for yourself. Remember you need a goal for your ads.
2. How to optimize your website or landing page for conversions
3. How to set up Goals/Events in Google Analytics and link them to valuable conversion events on your site.
4. How to do Keyword research.
5. How to do competitor research.
6. Campaign Set up and all the settings needed.
7. Ad Group Set up and the difference between match types.
8. Set up ads based on your business and the competitor results.
9. Retargeting - why you should be following customers all around the web