2023 SEO Trends
Buckle up, Marketers! 2023 is going to be a wild (but fun!) ride.
In this video, it's not like I'm about to drop any earth-shattering revelations, but at the same time, if you haven't been keeping up slowly but surely, I can see it may be pretty overwhelming. Tactics include Schema, E-E-A-T, GA4, Content AI, Google Algorithm & SERPS interface changes, updated Technical & Site Performance best practices, the extreme popularity of short videos, new search habits, and more.
Putting aside the tactics, I have 3 high-level takeaways I want to share:
1. Forget the trends - honestly, having a rock-solid SEO foundation is going to be the way you win.
2. Adjusting for 2023, means understanding how your audience has changed, their behavior, what they're most concerned about, and what they're most motivated by.
3. You have to prioritize and not follow shiny objects, or dart from one tactic to the next.
There are exciting things ahead, so stay tuned.