Bard is a field designed for long form content. It's a text field. It has rich formatting controls. It is not a WYSIWYG. It's like Medium or Gutenberg, but better . It's infinitely customizable with your own sets of fields and stores structured data you can consume however you'd like.
Links:
Statamic: https://statamic.com
Docs: https://docs.statamic.com/fieldtypes/...
Music from Joseph McDade: http://josephmcdade.com