Psy 200 - Survey Research
Define what survey research is, including its two important characteristics
Describe some of the ways that survey research is used and give some examples
Describe the cognitive processes involved in responding to a survey item
Explain what a context effect is and give some examples
Create a simple survey questionnaire based on principles of good item writing and organization
Describe the cognitive processes involved in responding to a survey item
Explain what a context effect is and give some examples
Create a simple survey questionnaire based on principles of good item writing and organization
Explain the difference between probability and nonprobability sampling, and describe the major types of probability sampling.
Define sampling bias in general and nonresponse bias in particular. List some techniques that can be used to increase the response rate and reduce nonresponse bias.
List the four major ways to conduct a survey along with some pros and cons of each.