Course: CRM Marketing in Bitrix24. Advertising. 8
Popular advertising platforms—Yandex, Google, Facebook, VKontakte—offer the ability to display ads not only to a suitable target audience by specifying region, gender, age, and interests, but also more precisely to specific users.
You can target users by email or phone number. This mechanism is called list (or audience) targeting. We can use it effectively in CRM Marketing!
The easiest way to reach customers is on social media. For example, to launch advertising on VKontakte, a database of 100 customers who are users of this social network is sufficient.
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Let's look at two different strategies for displaying ads to our clients using two case studies.
Brand reminder to the widest possible audience
Make the most relevant appeal to the narrowest possible audience with a call-to-action.
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