DMARC Explained: What Is DMARC and How It Works
DMARC Explained: What Is DMARC and How It Works
In this video, you'll learn about the importance of email authentication and how DMARC protects your brand from spoofing and phishing.
Ready for more information on all things DMARC? Check out our Academy quick guide: https://academy.klaviyo.com/en-us/cou...
This video will walk you through:
The challenges marketers face with email spoofing and phishing threats.
The significance of building trust and protecting your established brand.
An overview of DMARC (Domain-based Message Authentication, Reporting, and Conformance) and its role in email security.
How DMARC works with authentication checks like DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework).
The implications of DMARC policies, including the P tag values: none, quarantine, and reject.
Steps for implementing DMARC to enhance email security and maintain customer trust.
Timestamps
0:00 Why deliverability matters
0:29 What is spoofing and phishing?
1:14 What is DMARC?
2:00 Understand DKIM
2:16 Understand SPF
2:32 What happens if a message fails a check?
2:42 Understand P tags and their values
2:52 Why DMARC matters
Drop a comment below if you've got any questions, feedback or videos you'd like to see in the future! We'd love to hear from you.
Ready for more information on all things DMARC? Check out our Academy quick guide: https://academy.klaviyo.com/en-us/cou...
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