Designing your intial GTM with the first Sales & Customer Success hire from Typeform and Notion
In this talk, David Apple will share his playbook as the first Sales hire at Typeform and Notion.
Defining the scope of your first Sales hire
Building a scalable GTM engine using self-serve product + sales
A founder's evolving role as the Sales team scales
The tactics that make GTM programs effective
This was an original talk created for SaaS School, an invite-only program taught by executives at Airtable, Dropbox, Notion, Twilio and more.