“When I interview people, I ask them to give me an example of something they've invented. And I always point out, it doesn't have to be something that you actually took to the patent office. It could be a metric that you invented and followed carefully. It could be a business process that you invented. You want to select people who like to invent their way out of boxes.”
A lot of people will immediately jump to what Jeff calls an “either or” solution (e.g. “We can do A or B.”). But as Jeff explains:
“The right question is how can we do A and B? What invention do we need to be able to do both?”
Video Source: @UtahtechOrg1 • UTC 2012 Hall of Fame - Jeff Bezos Keynote
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