Faster, faster, harder, harder, better insights, better decisions and so better outcomes!
In pre-historic times, news was exchanged by talk between small groups of people. Then, with civilisation, the town crier shouted the news. Then, as more learned to read, newspapers told the news. Last century, news moved onto radio, and then TV. Now, websites, enewsletters and social media posts keep people instantly informed of the latest news.
People’s underlying desires to know the news have not changed over the centuries. All that changed are the types of media and the speed that news can be known.
Similarly, effective businesses and organisations have always found out what people need and want, so those customer or staff needs and wants can be effectively and profitably met.
Identifying people’s needs is the market researcher’s role.
In the old days, people’s needs and intentions were market researched by face-to-face interviews and by post-out and post-back paper surveys. These techniques needed time to collect people’s answers, collate them and then to find the insights to report.
Later last century, market research interrogations began using phone calls to home landlines.
Then, market research moved to online surveys for computers and for completing on mobile phones. These online approaches collected the answers needed to identify insights needed more quickly than before.
Now, AI enables the end part of the process - the initial analysis of the data collected – such as grouping the open ended question answers for researcher review – and summations of data for researcher review – enables the analysis and reporting process of the insights sought – to be far faster. Reliably, just enabling quicker review by skilled researchers and so delivery of the insights you need sooner, speeding and strengthening your decisions and outcomes.
To know more, call Philip Derham on 0414 543 765 or email him at [email protected] .