This video goes over Dr Solomon Asch's experiments on why people conform to social norms. Starting with the classic line comparison study, I go over some of his main findings and some of the primary criticisms of his research.
References:
https://www.spring.org.uk/2021/06/asc...
https://psycnet.apa.org/record/2011-1...
https://hal.archives-ouvertes.fr/hal-...
Thanks for watching! :)