Why It Was So Hard for George Lucas to Sell Star Wars to Disney
Dec.02 -- Bob Iger, Walt Disney Co. executive chairman, explains why Disney bought Marvel Entertainment and then proceeded to acquire the Star Wars franchise in 2012 for $4 billion. Iger appears on the latest episode of "The David Rubenstein Show: Peer-to-Peer Conversations." The interview was recorded Sept. 11, 2020.