Automation #3: Lead Scoring | The Top 20 CRM Automations in the World
Most CRMs have lead scoring turned on. Almost none of them are using it correctly. In this video, Lior Izik, author of The Top 20 CRM Automations in the World walks you through Automation #3: Lead Scoring. Learn how to stop treating every lead the same and build a system that tells your team exactly who deserves their time, and who doesn't.
📖 Get the book and all 20 automations at: https://www.amazingbusinessresults.co...
In this video you will learn:
• Why a lead score of 72 and a lead score of 5 are getting treated identically in most businesses, and what that costs you
• The two biggest mistakes companies make with lead scoring (and why a student researcher outscores a CEO in most systems)
• How a Berlin-based electronics manufacturer used scoring to separate real buyers from freebie hunters and raised salesperson quota by 40% without burning anyone out
• How to build scoring rules based on profile AND behavior, not just clicks and email opens
• How to use negative scoring to automatically remove leads you should never spend time on
• A full live demo: how to configure lead scoring rules inside Zoho CRM step by step
• How to create filtered views so your sales team only ever sees the leads worth their attention
🔔 Next week: Automation #4 how to build a follow-up system that actually happens, every time.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🏢 ABOUT AMAZING BUSINESS RESULTS
At Amazing Business Results, we excel at crafting solutions that are precisely tailored to our clients' business needs. Our approach involves extracting client business requirements and translating them into custom Zoho systems that are unique to their business. We also provide comprehensive Zoho development and training services to ensure that employees are using the systems correctly.
📖 The Top 20 CRM Automations In The World: Reference Book
https://www.amazingbusinessresults.co...
📞 Contact Sales
https://www.amazingbusinessresults.co...
🆓 Zoho One FREE Trial — No Credit Card Required!
🌍 World: https://store.zoho.com/ResellerCustom...
🇪🇺 Europe: https://store.zoho.eu/ResellerCustome...
📬 ABR Dispatch: Weekly 5-min read on AI, CRM & what to do with it Monday morning. Free, no spam.
👉 https://zfrmz.com/54B40ZnE2NSRhC3s1Yoh
🤝 Looking for a Zoho Partner?
https://www.amazingbusinessresults.co...
🌐 Let's elevate your Zoho CRM game!
https://www.amazingbusinessresults.co...
🔌 Top Zoho Extensions
https://marketplace.zoho.com/vendor/a...
🎓 My top-rated Zoho CRM Course
https://www.amazingbusinessresults.co...
📚 My Book
https://amzn.to/36pVvbW
https://a.co/d/06yKA4I0
#CRMAutomation #LeadScoring #ZohoCRM #LiorIzik #TheTop20CRMAutomations #SalesAutomation #LeadManagement #ZohoCRMTutorial