When we purchase a new car, trust is important since cars are so expensive. A Gallup poll recently discovered that while 85% of Americans trust nurses, only 8% trust car dealers. Just how bad is that figure? Put it this way, car dealers are last on the list...after Congress. That's right, Americans trust car dealers less than Congress. Why? One of the big reasons is auto advertising and just how misleading it is. Jim Dykstra of vinadvisor, Philip Reed of Nerdwallet and Jaclyn Trop tackly some of the lies to watch out for in auto advertising.
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