How AI content affects SEO branding
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Mordy Oberstein, the Head of SEO Branding at Wix, shares his expertise and thoughts on how AI content affects SEO branding, shedding light on what to focus on to appear as results in Google’s SGE, Bard, and more.
Mordy Oberstein: / mordyoberstein
Timestamps:
0:00 Start
0:30 Mordy Oberstein Intro
3:28 AI-Driven platforms and SEO strategies + predictions
8:30 SGE
15:15 Chat GPT and AI bots
18:51 Value determination
20:45 Quality metrics
25:54 AI content and brand trustworthiness
29:53 Balance shifting between traditional SEO and new AI demands
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