Google Analytics 4 Custom Funnels (Perfect for B2B)
🚨 Stop using GA4's useless default funnels! There's a hidden way to create custom funnels that actually match YOUR customer journey - and most marketers have no idea it exists.
What You'll Learn:
✅ Why GA4's out-of-the-box funnels are useless for most businesses (especially B2B!)
✅ Step-by-step: Build custom funnels in GA4's Explore section
✅ Open vs. Closed funnels: Which one to use and when
✅ Real example: Creating a B2B service funnel (session → service page → contact → lead)
✅ How to analyze completion rates, abandonment rates, and time between steps
✅ Export custom funnels to your main reports dashboard
✅ Compare conversion rates across different user paths
✅ Break down funnel performance by traffic source, device, and more
✅ The #1 limitation that trips up most marketers (and how to work around it)
🎯 Perfect For:
B2B businesses with complex customer journeys
E-commerce sites wanting better funnel analysis
Anyone frustrated with GA4's default purchase funnels
Time Stamps:
0:00 - 1:50 Why default GA4 funnels are terrible
1:51 - 4:07 Introduction to Funnel Exploration
4:08 - 8:31 Building your first custom funnel step-by-step
8:32 - 12:33 Open vs. Closed funnels explained
12:34 - 16:49 Analyzing funnel performance and breakdowns
16:50 - 22:15 Comparing conversion rates across user segments
22:16 - 24:49 Saving custom funnels to reports (and the limitations)
24:50 - 26:52 Pro tips and next steps
⚠️ Important Limitation:
You cannot edit custom funnels from the reports section - you must recreate them in Explore every time you want to make changes!