Server Side GTM for GA4
Stockton teaches you how to properly set up GA4 tags in your Web container to send data to your Server container and then to GA4. Using server-side allows for greater data control and is more resilient against ITP and ad-blockers.
👇Take the Better Than Data Quiz👇
https://betterthandata.com/quiz
👇 Grab The Dashboard Cheat Sheet 👇
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👇Start Exploring Your Marketing Teams Data👇
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0:00 - Intro
0:18 - Why Server Side
0:34 - Benefits of Server Side Implementation
1:04 - Check Out Better Than Data
1:36 - Setting Up Web GTM Tags
2:05 - Connecting Your Server Container
2:57 - Sending Data To Server
4:14 - Protecting Your Tracking Code ID
5:13 - Previewing Your Container
6:24 - Future Tags
6:47 - Wrap Up
Learn On Your Own!
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