Why Use Custom Labels In Google Ads For Shopping Campaigns
Unlock the Power of Custom Labels in Google Ads 🚀
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In this video, Emmanuel breaks down everything you need to know about using custom labels in Google Ads for Performance Max and Standard Shopping campaigns.
👉 Learn when and why to use custom labels
👉 See practical examples like clearance items, seasonal campaigns, sales vs. non-sales products, and brand-level asset groups
👉 Discover how custom labels give you more flexibility compared to product types and categories
👉 Understand how to set up custom labels using feed rules, supplement feeds, or directly in your data feed source
Whether you're struggling with complex product hierarchies, want better campaign control, or need to scale across large catalogs, custom labels are the key to smarter segmentation and bidding strategies.
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