How To Find Your Ideal Customer Profile (ICP)
Creating a campaign with an unclear ideal customer profile could end up being a waste of time, so figuring out your ICP is key.
What do you do if you’re not sure who your ideal customers are?
Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, share some strategies for finding your ideal customers, including looking at customer intent, first-party data sources, and more.
Find out:
• Why you should blend qualitative and quantitative data to find your ICP
• How to use interviews to form a hypothesis
• Testing it out to find your ICP
Watch the full session, How to Nail Your Campaign Audience Targeting, to learn more tried-and-tested ways to define your target audience and deliver your campaigns: • How to Nail Your Campaign Audience Targeting
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