Nature of Advertising | Student Notes |
Nature of Advertising
1.) Attention seeker- each piece of advertising attempts to hunt the eye of your audience towards a product or service.
2.) Has a unique selling proposition- This unique selling proposition makes the merchandise or service stand out of the gang.
3.) Consumer-oriented- Every product or service is made for consumer satisfaction.
4.) Uses various media- like films, hoardings, banners, flags, promotional campaigns, nowadays the internet,
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