5 Things That Make a Really Great Push Notification Campaign
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5 things that make a really great push notification campaign.
Number 1, Content.
Keep your content short, sweet and valuable. Don’t be afraid to get creative with images, gifs and emojis.
Number 2, Segmentation.
Segmenting your users by their behaviour or location allows you to personalize your messaging. This makes your users feel valued and increases engagement.
Number 3, Timing.
Make use of your analytics and see when your user is most active on your app. You don’t want to send notifications when someone is trying to get to sleep, and you don’t want to wake them up before their alarm. Unless you want them to opt-out, of course!
Number 4, Testing.
A/B Testing helps you figure out what really works. By sending different versions of the same notification to a small group of users, you can determine the best communication route for them. Experiment with different message lengths and humor.
Number 5, Promotions.
Offer time-limited deals and discounts. After all, who doesn’t love a bargain? Rewarding loyalty is a great way to keep those users keen.
Now we’d like to hear from you. Are you going to start using any of these tips in your strategy? Or maybe you’d like to share some of your own tips that we might have missed.
Let us know by leaving a comment below.
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https://www.hurree.co/
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https://www.hurree.co/resources
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