Facebook Ads Ad Set Budget VS CBO Campaign Budget Optimization
Do you know when to use the Facebook ads set level budget? Listen, as your host, Hernan Vazquez , shares the best time to use this and also when you should use campaign budget optimization. Hernan shares that if you are just starting out, you can use ads set budget, but once you have a proven budget and proven funnel campaign budget optimization works the best.
Hernan speaks about slow scaling with ads set level budget, how sustainable campaign budget optimization is and when you can combine both to have an outstanding campaign. How much do you spend on Facebook ads? Listen, as Hernan shares the best way to make your money work for you and get the most for your advertising dollar.
If you want to write advertising that compels people to click, you can learn Hernan’s approach to writing great ads by getting on the waitlist for his new workshop, Perfect Ads .
Learn more about the profit loop in Hernan’s new book, PERPETUAL Profits; if you would like a copy, click here .
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020 .
For more information on how to use Facebook advertising campaigns, download my Facebook Ads Guidebook , and my Free Ads Cheat Sheet .
In This Episode:
[00:56] Hey, what is going on, everybody!
[01:19] If you want to write advertising that compels people to click, get on the waiting list for Hernan’s new workshop, Perfect Ads go to www.HernanVazquez.com/wait .
[02:24] Hernan shares about campaign budget optimization versus ads set level budget.
[03:04] Hernan says that when you are just starting out or testing ads, set level budget works well.
[04:18] Once he has a proven budget and proven funnel, he starts scaling with campaign budget optimization.
[04:45] Slow scaling is another thing Hernan uses with ads set level budget.
[05:36] Campaign budget optimization is more sustainable.
[07:20] Hernan says that if you combine both the ads set level budget with the campaign budget optimization, you will have a good campaign.
[08:42] How much do you spend daily on Facebook ads?
[10:15] On campaign budget optimization, you need to have a larger budget.
[12:11] If you want to learn Hernan’s approach to writing great ads, get on the waitlist for the new workshop Perfect Ads .
[12:38] Have an awesome Friday, everybody, and I’ll see you soon.
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