Behavioural Science: Understanding the Human
What is Behavioural Science and how can it help us understand the human? How do we make decisions, how are they shaped by our environment, how do behavioural insights affect standard economic models? We speak to Lord Gus O'Donnell - Former Head of the Civil Service, Owain Service - Managing Director, The Behavioural Insights Team, Nick Chater - Professor of Behavioural Science and Ed Gardiner - Behavioural Design Lead to find out.