ECZACIBAŞI HOLDİNG - Promotional Corporate Film (2012)
Eczacibaşi Holding is an industrial corporations group operating across various sectors: health, finance, fmcg, IT, mining, real estate and international marketing. The group is one of Turkey's longest established holding companies which has 39 affiliated corporations, 7 of which are foreign-partnered and over 10,000 employees.
We were asked to produce a promotional film giving an insight to viewers about the lines of business that they're involved in, incorporating all their affiliated businesses.
With so many industries involved we wanted to create an overall concept that could tie them all together - using the iconic "e" emblem. Appearing in several different textures, yet always engaging simply with each sector.
We chose the music and the green background to underline the group's environmental friendly policy.
What We Did:
Production
Direction
Creative Direction
Art Direction
Script
Concept / Design
Post-Production (2D / 3D)
Music
Credits:
Customer: Eczacibasi Corporate Communications
Dreambox:
Executive Producer: Salim Cagri Oztoksoy
Creative Director: Alvaro Rego
Production Coordinator: Ozge Uyar Okay
Animation Director: Alvaro Rego