What is Programmatic Advertising? (ultimate 2024 version MASTERCLASS)
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Programmatic DOOH: • Introduction to Programmatic DOOH
In this video, we are going to discuss the basics of Programmatic Advertising which is important to create a strong foundation on the topic. I will discuss right from what an advertiser and publisher are.
Then we will talk a bit about the evolution of online advertising with Ad Networks, Ad Exchanges and different stakeholders like verification vendors, DMPs, Ad Servers, CTV, programmatic DOOH, Audio advertising, and more
We will also discuss the different types of programmatic advertising modes like Programmatic Guaranteed deals, PMP deals, Open Auction and Real-Time Bidding
0:00 Advertisers and Publishers
5:50 What are Ad Networks?
11:23 What are Ad Exchanges?
17:15 DMP, Ad Server, Verification Vendors
25:11 Programmatic CTV, Audio, DOOH
27:30 Types of Programmatic Ads deals
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