Big data for marketers: Why, how, and where to start | SuperSummit 2023
Big data can help marketers better understand customers, create effective campaigns, and make improved business decisions.
But when it comes to big data, how and where does one start? How technical should you be in order to use big data in marketing?
In this video, we’ll have Khrystyna Grynko of Google sharing her comprehensive take on the topic.
Talk track: Big data
Speaker:
🔘 Khrystyna Grynko - Cloud Customer Engineer, Google
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This session is part of SuperSummit 2023 powered by Supermetrics.SuperSummit is a recurring online event that brings together the largest brands to discuss the big shifts defining marketing measurement and data in 2024.
Learn more about SuperSummit: https://bit.ly/3tFvljb
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