Vicks
Vicks #TouchOfCare campaign showcases how messiahs of care often surface as friends, neighbours, colleagues or even strangers and become family in no time. Through the real life story of Gauri Sawant- a transgender, who took under her wings an orphan #TouchOfCare advocates ‘Family is, where care is’ and spotlights a unique relationship built on care, devoid of age, economic status, caste/creed and gender stereotypes.