Fix Google Merchant Shopify error: Limited performance due to missing identifiers | Clarice Lin
⚠️ Google Merchant Center error message: limited performance due to missing identifiers MPN, GTIN, brand.
If your product suppliers come from one or multiple manufacturers or retailers, you will be provided with either MPN or GTIN numbers and you'd have to submit those numbers in Merchant Center to verify that your products are legit.
What if you manufacture your own products? And you don't have any of those numbers? Then you will have to make a little tweak in Merchant Center feed rules to resolve the issue.
In the video, I explain what this is all about and included a step-by-step tutorial to guide you through the changes so you can resolve the missing unique identifier issue and get your account approved.
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