Google analysts answer your questions about search, trends, countertrends, and more
The Insights Jam team takes on more questions from @ThinkwithGoogle YouTube viewers. Get A’s to Q’s like: What’s the difference between trends and search data? What is a countertrend? How do you see recent changes with work-life synergy affecting brands?* How can marketers turn awareness of trends into actionable insights? Join Google researchers to discover answers to these questions and more.
*Reference: Insights Jam — The Road to (New) Normalcy ( • What did billions of Google Search queries... )
Ashley Wells, consumer insights manager at Google, is joined by three of her colleagues — Samantha Gelinas, consumer insights manager; Dan Trovato, data insights manager; and Casey Fictum, creative product lead — to review Google Search data trends and the insights they provide to marketers around the globe.
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For more insights and the latest consumer trends visit: https://www.thinkwithgoogle.com/consu...
00:00 Intro
00:52 Trends vs. search data
01:49 Countertrends
02:53 Work-life synergy
04:59 Actionable insights
06:03 Outro