How to increase clicks on Google to your shopify store 📈
Do you want to increase clicks to your website from Google?
Here's the truth.
Brands need to now focus on click distribution on Google to make sure we're maximizing potential customers coming to your store.
What does this mean?
This means Google search is changing. We now see:
Shorts
Google Maps
Products
Articles
SGE
etc
Here's the thing.
There's so many different things happening on page one of Google.
So when you're a customer searching for a product they no longer have direct access to your link.
There's so much noise happening on Google.
It's hard to stand out, right?
So brands that win are the ones that optimize for all that noise. So you're building assets.
So assets are the ones that are going to increase your probability of getting a click from that customer. There's no hiding from that.
The brands that don't optimize that are lowering their probability of getting that click. So the main thing is to maximize your probability and how do you do that is by chasing all them different assets.
That means building a brand. Building a brand is how you'll get to the top of Google and maximize your chance of clicking.
By building a brand, I mean making assets for your customers. You create value hubs. You do this through media, video, podcasts, through Google My Business.
There are many ways to build your online distribution channels. You need to build your brand online in 2024. It's how the best brands will win that customer.
I'd love to hear your thoughts. on this one but it's where Google is going now and there's no hiding from it anymore.
#Shopify #SEO #ecommece