Google Digital Unlocked Certificate final exam answers
Google Digital Unlocked is a certificate program of Google. In this you have to clear 26 minor exams or badges to attempt final exam and get certificate.
26 badges have their study material in form of videos. you can clear this badges without sequence also. after clearing this you can attempt the last exam.
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Questions of this exams are:-
When considering whether to have a web presence for your business, which of the following is not a major factor?
Analytics are important for measuring the progress of your digital plan.
What’s the first thing you should do once you’re ready to create your business’s online presence?
Your website content should present your expertise in a clear, simple and easy-to-understand manner.
Which of the following does NOT contribute to good website usability?
Unless you’re a web programmer, there’s little you can do to make your web pages load faster.
Which of these is NOT a typical feature of email marketing tools?
Personalised content is the best way to reach your email marketing prospects.
When using A/B testing for email campaigns, which of the below can you NOT evaluate?
The title of your website isn’t important to search engines.
What is a search engine?
Search engines index every single page on the Internet.
What’s the first step in the search engine optimisation process for your website?
Unpaid search engine results based on relevance are called sponsored results.
What are three key considerations when evaluating keywords for search engine optimisation?
Meta keywords aren’t important to search engine optimisation.
In what way is search engine marketing (SEM) different from traditional advertising?
When marketing your business locally, you should list your information on a variety of online sites.
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
Search engines determine the order in which paid adverts appear by using a secret algorithm.
When interpreting analytics, how does segmentation reveal key insights?
Local marketing is important for finding the right customers in your own community.
Which of the following online destinations offers opportunities for local advertising?
To achieve your marketing goals, it doesn’t matter which social networks you join.
Which of the following are key aspects of a social media marketing plan?
Social media sites provide options for targeting ads or content to very specific audiences.
When evaluating how mobile-friendly your site is, search engines will consider which of the following?
When advertising on mobile search, you should focus on shorter keywords.
Which of the following is the most accurate analogy for a display advertising network?
Your business’s mobile video ads should tell viewers what you want them to do next.
What’s the best way to translate and localise your website content?
There are more formats available for display adverts than for search adverts.
Which of the following is important for ensuring display ad campaigns support your business goals?
To conduct business internationally, you should set up separate e-commerce sites for each country.
What kind of technology can help you communicate and market to mobile customers in new markets?
Creating video content is the only way to use video in your online marketing strategy.
Which of the following is a key strategy for distributing your video content?
You can place ads on video sharing sites even if you don’t produce your own video content.
Which of the following are ways to promote and merchandise your products on an e-commerce website?
A “retargeting” ad can help people discover your website.