If you start working on a product or application without truly understanding the user, you haven't really started!
In this episode, we'll discuss the most important and fundamental step in user experience (UX) design: User Experience Research (UX Research).
In this video, you'll learn:
• What UX Research is and why it's essential for design.
• The difference between quantitative and qualitative research.
• Types of user interviews (structured, semi-structured, and unstructured).
• Field studies.
• Usability testing.
• Surveys.
• Competitive analysis.
• Domain research.
We'll explain each type practically and show real-world examples demonstrating how research can completely transform your product design and guide your decisions in the right direction.
Whether you work for a company, are a freelancer, or are still learning, this episode will be a valuable resource for any UX project you work on.
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💡 Sources and references used in preparing the content:
• Nielsen Norman Group - UX Research
• Interaction Design Foundation - Types of UX Research
• Usability.gov - User Research Basics
• Don’t Make Me Think – Steve Krug
• Observing the User Experience – Elizabeth Goodman
• Validating Product Ideas – Tomer Sharon
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00:00 - Introduction:
00:50 - Understanding the Problem or Product
01:30 - Who Conducts User Research?
02:50 - 1- Qualitative Research
03:13 - User Interviews and Their Types
06:16 - Field Studies - Research in the User Environment
08:26 - 2- Quantitative Research
08:31 - Questionnaires (Survey)
10:17 - Usability Testing
13:00 - Competitive Analysis
13:15 - Domain Research
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📌 Don't forget:
• Like if you found this helpful.
• Subscribe to the channel and turn on notifications to see more episodes.
• Tell me in the comments:
What type of research do you think is most important?
Have you tried applying anything we discussed?
#UXTalk #uxfive #productdesign #uiux #uxarabic #hobz