On Page SEO 101 - Modify Your Title and Meta Description Tags in WordPress
Learn how to modify your title tags and meta description tags in WordPress. These tags will help you get more visitors to your page and in turn increase your rankings in the search engines.
The title tag is a direct ranking factor in the Google algorithm and the meta description tag is an indirect ranking factor. Keep your keywords as prominent in each of these tags as possible and implement the Yoast plugin for ease of use.