What is Google Open Bidding? | Advantages, Disadvantages, and Setup Guide
Open Bidding allows publishers to invite demand partners to a unified S2S auction to bid for impressions on their sites.
This video explains what Google Open Bidding is, how it works, how to set it up, and what are the platform's benefits and disadvantages for publishers.
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Additional Resources:
A Guide to Google Open Bidding
► https://setupad.com/blog/guide-to-goo...
The Ultimate Guide to Google Ad Manager 360 for Publishers
►https://setupad.com/blog/google-ad-ma...
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00:00 Intro
00:26 What is Google Open Bidding?
00:50 How Does Open Bidding Work?
1:50 How to Set Up Google Open Bidding?
2:43 Open Bidding Payment Types
3:08 Open Bidding Benefits
3:55 Open Bidding Disadvantages
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