SaaS Product Pricing Secrets
How do you price SaaS products?
Founders pour blood sweat and tears into building their early stage startup. Yet most SaaS companies don't know what they're really worth to their customers, or don't know how to best communicate their value.
Most founders will focus on driving acquisitions, getting more customers, more logos, more growth - or reducing churn (keeping customers happy).
Price is hardly talked about when it comes to successfully scaling a SaaS business, but it's one of the most important.
In this video Alice Besomi shares VC secrets in how SaaS founders can price their products more effectively.
0:00 - SaaS product pricing secrets
0:48 - Why you should revisit your pricing
1:59 - Cost based vs value based pricing
3:34 - Pricing is not a fixed metric
5:08 - Avoid low prices
5:42 - Thanks for watching!
WHO ARE WE?
Jungle Ventures is a Singapore based Venture Capital Firm that invests in regional or global technology category leaders from Asia.
We collaborate closely with Founders to build the intrinsic value of their company by building a scalable organization and providing dependable long-term capital.
We have grown to become one of Southeast Asia's largest independent venture capital firms.
FIND US
Website: https://www.jungle.vc
LinkedIn: / jungle-ventures
Medium: / jungle
Facebook: / jungleventures
Twitter: / jungleventures@jungleventures
Instagram: / jungle.vc
#saasbusiness