Learning the Power of Storytelling | Let's Talk About...
‘Let’s Talk About’ is our series of videos offering practical digital skills advice to help you grow.
Emma Thwaites, founder and CEO of Allegory Agency, share with us her tips on how to create an effective communication strategy for your business.
Emma has 30 years’ strategic communication experience, gained in roles at the BBC and UK Cabinet Office. Former journalist and editor, she is now the CEO of a communication agency and has offered to share with us some of her key learnings.
0:00 Introduction
2:33 Use simple words and avoid jargon
3:27 Start with your business goals
5:12 Seek out honest opinions
6:21 Grow a thick skin