SEO vs. Google Ads: What to Use First and Why | Small Business Marketing Breakdown
Should your small business invest in SEO or Google Ads? The answer depends on where you are right now — and in this session, we break it all down so you can make the right call for your specific situation.
In this 30-minute webinar, Patrice Valentine from ProFusion Web Solutions walks you through how each channel actually works, when each one is the right move, and how to use them together strategically. We also cover the tracking mistake that causes businesses to waste their ad budget without ever knowing it.
What you'll learn:
The real difference between SEO and Google Ads (plain language, no jargon)
When to use Ads, when to invest in SEO, and when to use both
The smart sequence most small businesses should follow
Vanity metrics vs. business metrics — and why the difference matters
How to identify your money keywords
The one conversion metric to set up before you spend another dollar
Whether you're just getting started with digital marketing or trying to figure out why your current setup isn't producing results, this session gives you a clear framework and three actionable steps you can take this week.
ProFusion Web Solutions has been helping small businesses grow online for over 20 years. We offer free weekly webinars every Wednesday at noon Pacific on practical digital marketing topics.
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