Digital Marketing News - 07-31-2019 - Bing Ads Experiments & DSA, Google AMP Changes, IM Conferences
Today's digital advertising topics include:
GDS (data studio) new features (Treemaps, New Text Functions including Contains text, Starts with, Ends with
Bing Ads now offers Experiments for Standard search campaigns
Recommended uses
Ad copy tests
Landing page tests
Bidding strategy tests
Not available on
DSAs
Shopping campaigns
Bings Ads DSAs now expanded
Utilize an additional description field, for a maximum of two descriptions total.
Specify up to 90 characters each for the two descriptions.
Enjoy the benefits of longer dynamically generated ad titles.
Google announces further use of AMP with Google Images
As users see images/headlines in Google Images, swipe up for instant access
Still makes us wonder to AMP or not to AMP
Digital Marketing Conferences in August
Affiliate Summit East in NY August 11th -13th
Digital Summit in Minneapolis, MN August 14th -15th
Digital Summit: Chicago Aug 28-29
Learn more about internet marketing by visiting https://www.learndigitaladvertising.com/