EMPIRE OF AUTO COMPONENTS. Pavel Burlutsky on motivation, management, and the empirical path of b...
In this podcast, we'll talk with Pavel Vladimirovich Burlutskiy, co-founder and CEO of the engineering and marketing management company CARVILLE. The management company's portfolio includes the brands LUZAR, TRIALLI, STARTVOLT, AIRLINE, and CARVILLE RACING. If you own a car and have ever repaired or maintained one, you've likely heard of or seen products from these brands on store shelves.
You may also know the company through motorsports. If you're interested in circuit racing (RCRS) or drifting (RDS), you may have seen these brands on the cars of the CARVILLE RACING racing team.
Pavel Vladimirovich will explain how the company managed to grow from a small point in the auto market to one of the leaders in the auto components market in Russia and the CIS. We also discussed motivation, empirical development, and management tools.
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00:00 - Who's Visiting
02:14 - Why We Ended Up in the Automotive Components Industry
03:20 - Korean Windshield Wiper Blades
04:01 - About Family and Childhood
07:42 - The Idea of Making Money Didn't Exist
10:32 - An Empirical Path of Development
11:41 - Shuttle Traders from India
14:09 - Caution Regarding Steps
16:03 - Why Risk, Not Stability?
16:48 - The Automotive Shuttle Life
19:13 - The Idea of Selling Automotive Components
21:11 - The Chaotic Auto Parts Market
23:40 - How Did They Manage Inventory?
26:20 - Formation of the structure
29:17 - Alternative business world
34:10 - The first brand
35:30 - About the position of Supplier
37:40 - From distribution activities to the role of supplier
39:27 - Formation of the LUZAR brand
43:30 - 22 years later
47:14 - Total number of people in the business
47:42 - How the management process is structured
53:42 - About trusting relationships with employees
57:10 - The company's financial growth
01:04:37 - The biggest crisis
01:11:32 - How motivation in business has changed
01:16:37 - Warehouse capacity
01:18:57 - Further development
01:22:45 - Motorsport and aggressive marketing
01:29:53 - What is the budget for team maintenance
01:33:00 - Personal Fleet
01:36:18 - Values, Hobbies, Family
01:39:49 - Personal Desires
01:40:56 - Blitz
01:43:17 - Final
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► Follow us on social media:
▫️ Telegram channel: t.me/carvilleru
▫️ VKontakte: vk.com/carville
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►Car accessories, tools, and car upgrades: airline.su
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