PPC Reporting Tool [FREE] - Create Custom Adwords Reports for Clients | Example Template
Free PPC Reporting Tool to Create Custom Adwords Reports for Clients of Your Agency.
Contact Me:
http://bit.ly/RyanMarkets
Free Trial of CallRail - No Card Needed!
https://bit.ly/Free_14-Day_CallRail_T...
Why Report PPC for Clients?
There’s 2 key reasons to make PPC reports for clients. First, custom Adwords reports increase the perceived value of your services. Most clients, specially local business owners, could care less about the fine details of their campaign but do want a general sense of ROI. Whether they end up looking at your reports or not, the fact that you have one puts most owners at ease.
The second reason to invest in ppc reporting tools is because they are useful for your own reference. Most agencies assume the dashboard is just for the client but in reality it serves as a solid tool for you and your marketing team to analyze overall performance; specially when managing multiple accounts and services.
Free Adwords Reporting Tools
There’s dozens of paid reporting tools for ppc campaigns but the best in most cases are the free applications Google gives you.
Google analytics gives you the ability to create Adwords reports but this tends to lack in visual representations.
Instead, you could choose to create automated reporting in the Google Adwords dashboard itself. This reporting UI is fairly easy to use but lacks simple integration with other software so you won’t be able to easily compare data.
Lastly, and perhaps the best tool to use, is Google Data Studio.
Google data studio is simple to use, can pull in data from multiple different sources, looks professional, and provides a LIVE dashboard reading of your client’s accounts.
Metrics to Report to Clients
Single variable account data
Trending High-Level Metrics
Budget Utilization
Market Share
Message to Market Match