The story of the Romanian brand Ivatherm - Rucsandra Hurezeanu
Ivatherm was born from an old passion for cosmetics, perfumes, textures and essences, combined with a long experience in the pharmaceutical industry, in marketing and sales. Rucsandra Hurezeanu, the founder of the brand, studied medicine and business abroad and worked for a long time in the pharmaceutical industry. Ivatherm is the first Romanian dermocosmetic product with Herculane thermal water, manufactured in France. Each ingredient is carefully chosen, each texture and perfume are carefully chosen, formulated and reformulated. The products can be found exclusively in pharmacies, both in Romania and in Eastern Europe, the Middle East and Asia.
Ivatherm Cosmetics operates in a market where 50% of Europeans suffer from allergies, 60% of women have sensitive skin, and 85% of the population has or has had acne.
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