How to Access and Use Facebook Insights 📊
In this training, Molly from Molly Knuth Media will show you how to access your Facebook insights and what data to look for.
First, I'll guide you through accessing Meta Business Suite, where you can manage your Facebook and Instagram pages. While you can merge your Facebook and Instagram insights, I recommend using the mobile version of Instagram for better data and understanding (see standalone IG Insights Training video for more).
Then, I'll show you how to check your follower count, reach, and engagement, and why it's important to record this data regularly.
I'll also explain how different types of engagement can result in different levels of reach.
Finally, I'll mention that Facebook's reporting numbers are constantly changing, and I'll show you an alternative way to access your insights through the professional dashboard.