The Panda gets animated and transforms markets
http://www.wwf.org.au/markets
WWF aims to improve the way basic commodities are produced -- to reduce environmental impacts while delivering social and economic benefits. However, this is no small task. How can WWF influence the buying habits of seven billion consumers or the production practices of 1.5 billion producers globally? The key is to work with the largest companies with the greatest influence on commodity supply chains: the big retailers, brand owners, manufacturers, processors, traders and bankers.