"Lived it Lecture" with Robert Deluce - Entrepreneurship 101 2009/10
Robert Deluce, President and CEO of Porter Airlines, leads an entrepreneurial team dedicated to restoring dignity to the regional air travel experience. This counter-intuitive approach is winning new fans every day as the airline continues adding destinations, aircraft and employees, while helping revitalize Billy Bishop Toronto City Airport as a vital downtown transportation hub.
Mr. Deluce discusses Porter's business strategy, its future plans and the competitive environment in this notoriously cutthroat industry.
This is part of a series of "Lived It" lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company -- from people who have seen it and done it.
MaRS - Building Canada's next generation of global technology companies. www.marsdd.com