Automated Meta Ads Audit Checklist (100+ Checks)
Still auditing Meta Ads manually inside Ads Manager?
This Automated Meta Ads Audit Checklist reviews the key performance levers in your account and flags issues automatically, so you can spot what’s wrong fast and fix it.
0:00 - Intro
01:06 - How to run
05:40 - Customise audit checks
07:45 - Create you own audit checks with Markifact Copilot
What it checks (automated):
Pixel + Conversion API (CAPI): event firing, gaps, tracking issues
Objectives + optimization goals: alignment with real outcomes
Ad sets, budgets, learning: budget distribution, learning-limited risks
Audiences + exclusions: overlaps, missing exclusions, over-segmentation
Creatives: frequency, fatigue signals, testing imbalance
The result is a structured Meta Ads audit with clear findings, without digging through every view in Ads Manager.
Use the template here on Markifact: https://www.markifact.com/templates/m...